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Legal

Terms of Service

Effective date: January 1, 2026  ·  Last updated: July 1, 2026

These Terms of Service ("Terms") govern your access to and use of the Vela platform and services operated by Vela ("Vela," "we," "us," or "our"). By creating an account or using our services, you agree to these Terms. If you do not agree, do not use the services.

1. The service

Vela provides an AI-powered demand generation platform that allows users to build a brand repository and generate marketing campaign content using AI agents. The service is provided on a subscription basis with the plan tiers described on our Pricing page.

We reserve the right to modify, suspend, or discontinue any aspect of the service at any time. We will provide reasonable notice of material changes where possible.

2. Account registration

You must create an account to use Vela. You agree to provide accurate and complete information, maintain the security of your credentials, and notify us promptly of any unauthorized access to your account. You are responsible for all activity that occurs under your account.

You must be at least 18 years old to create an account. By registering, you represent that you meet this age requirement.

3. Subscriptions and billing

Vela offers a free tier and paid subscription plans (Solo, Team, Enterprise) billed monthly or annually. Subscriptions renew automatically at the end of each billing period unless cancelled.

  • Upgrades take effect immediately. You will be charged a prorated amount for the remainder of the current billing period.
  • Downgrades take effect at the end of the current billing period.
  • Cancellations take effect at the end of the current billing period. You retain access to paid features until the period ends.
  • Refunds are not provided for partial billing periods, except where required by applicable law.

All payments are processed by Stripe. By providing payment information, you authorize Stripe to charge your payment method on a recurring basis. If payment fails, we will attempt to notify you and may suspend your account until payment is resolved.

4. Acceptable use

You agree to use Vela only for lawful purposes and in accordance with these Terms. You agree not to:

  • Use the service to generate content that is false, misleading, defamatory, harassing, or violates any applicable law.
  • Attempt to reverse engineer, decompile, or extract the underlying AI model weights, system prompts, or proprietary prompt architecture used by Vela.
  • Use automated means to access the service in ways that exceed your plan's usage limits or that place unreasonable load on our infrastructure.
  • Share your account credentials with individuals outside your authorized team seats.
  • Use the service to generate spam, phishing content, or content intended to deceive recipients.
  • Attempt to circumvent usage metering, billing, or any access controls.
  • Resell or sublicense access to the service except as explicitly permitted under an Enterprise white-label agreement.

5. Your content and data

You own your content

You retain all ownership rights to the content you upload to Vela (brand guides, product documents, past campaigns) and the campaign content generated through the service. By using Vela, you grant us a limited, non-exclusive license to process your content solely for the purpose of delivering the service to you.

We do not train on your data

Your repository content, uploaded documents, and campaign outputs are never used to train any shared AI model. This license is strictly limited to service delivery for your account.

Your responsibility for content

You are solely responsible for the content you upload and the campaigns you generate and deploy. You represent that you have all necessary rights to any content you upload, and that your use of generated campaign content complies with applicable laws, including advertising standards, financial regulations, and intellectual property rights.

6. AI-generated content

Campaign content generated by Vela is produced by AI systems and may contain inaccuracies, errors, or content that requires human review before deployment. We strongly recommend reviewing all AI-generated content before publishing or distributing it. Vela does not warrant that generated content is accurate, complete, error-free, or compliant with any specific regulatory requirement.

You are responsible for the accuracy of any claims, statistics, or factual statements in content you deploy, regardless of whether they originated from AI generation.

7. Intellectual property

Vela and its licensors own all rights to the platform, including the underlying software, prompt architecture, agent configurations, design system, trademarks, and all proprietary technology. Nothing in these Terms transfers any ownership of Vela's intellectual property to you.

The prompt architecture used by Vela's AI agents — including system prompts, context assembly logic, and agent routing mechanisms — is proprietary trade secret information. You agree not to attempt to extract, replicate, or reverse engineer this architecture.

8. Confidentiality

Each party agrees to keep confidential any non-public information of the other party that is designated as confidential or that reasonably should be understood to be confidential. This obligation does not apply to information that is publicly available, independently developed, or required to be disclosed by law.

9. Disclaimer of warranties

The service is provided "as is" and "as available" without warranty of any kind, express or implied. Vela expressly disclaims all warranties, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the service will be uninterrupted, error-free, or free of viruses or other harmful components.

10. Limitation of liability

To the maximum extent permitted by applicable law, Vela shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, revenue, data, or goodwill, arising from your use of or inability to use the service. In no event shall Vela's total liability to you exceed the greater of (a) the amount you paid for the service in the 12 months preceding the claim, or (b) $100.

11. Indemnification

You agree to indemnify, defend, and hold harmless Vela and its officers, directors, employees, and agents from any claims, damages, losses, liabilities, and expenses (including reasonable attorneys' fees) arising from your use of the service, your violation of these Terms, or your violation of any rights of a third party.

12. Termination

We may suspend or terminate your account if you violate these Terms, if your payment is repeatedly unsuccessful, or if we reasonably believe your use of the service poses a risk to other users or our infrastructure. You may terminate your account at any time through the account settings. Upon termination, your access to the service ends and your data is retained for 90 days before permanent deletion.

13. Governing law and disputes

These Terms are governed by the laws of the State of New Jersey, United States, without regard to conflict of law principles. Any dispute arising from these Terms shall be resolved through binding arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules. You waive any right to a jury trial or class action proceeding.

14. Changes to these Terms

We may update these Terms from time to time. We will notify you of material changes by email at least 14 days before they take effect. Continued use of the service after the effective date constitutes your acceptance of the revised Terms. If you do not agree to the revised Terms, you must stop using the service before the effective date.

15. Contact

Questions about these Terms should be directed to:

Vela
Email: legal@getvela.io
Glassboro, NJ, United States

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